Gail Falconer UK

SECTION OF DRESS: Thousands of stitches on the dress

Dress maker extraordinaire who helped Kirstie create the Red Dress

Gail  is an extraordinary dress maker who has worked for many high end fashion label’s and couture ateliers as well as creating her own bespoke bridal company for many years in her hometown of Derby.

Gail was connected to Kirstie by a fashion agency in 2008, and they immediately clicked - working together for many years in London. Gail, an outstanding pattern cutter who never uses straight lines "because the body is not made of straight lines", instead each line is beautifully crafted to the actual curves of the body.... creating a second skin. Gail has an vivid imagination and a wonderful ability to problem solve, not to mention dedication to her craft.

When Kirstie presented the concept of the Red Dress to Gail, she quickly rose to the challenge. As well as showcasing the embroidery, Kirstie’s brief was that the dress’s design should look both feminine and elegant, but also strong and empowered.

We discussed enhancing the feminine silhouette and bringing in a military hint with strong shoulders...Gail produced the most beautiful pattern, constructed out of many exquisitely shaped pieces”. KM

The Red Dress has been reassembled by Kirstie many times over the years to accommodate the new embroidery. In 2019, Gail was called upon to help Kirstie complete the final iteration. Gail also created and embroidered a lovely blue trim which was stitched around the edge of the bodice.


A huge thank you to all who have given their time, energy, enthusiasm, advice, experience and financial support to the Red Dress project over the years.

In addition to the institutions below, funding has been gratefully received from a number of private donations and 441 individuals around the world via 2 Crowdfunding campaigns in 2020 and 2022.

The Red Dress is one of the most power pieces of clothing I have ever seen
Angelica Colleluci, Head of Design & Productions at Ozwald Boateng
The Red Dress in its final incarnation, a magnificent, regal robe, symbolises the empowerment of women through the creation of something beautiful, something which began with bowed heads and tired fingers but also with faith and joy, an openness and willingness to be a part of something which they could not see at that time but in which they could believe had meaning and worth connecting with other women around the world
Lady Alison Myners, Chair of the Royal Academy Trust 2020
The Red Dress is in some respects similar to Mail Art, the populist artistic movement centred on sending small scale works through the postal service. It initially developed out of the Fluxus movement in the 1950s and 60s – but on a larger scale – the journey of the work is part of its identity, process, and in fact function. A signifier of the temporal and physical nature of the process inherent in the creation of the piece. The surface of the dress layered with embroidery slowly transforming into a specific topographical map – completely particular to the work’s journey – and reflective of the burgeoning sculptural landscape of the object
Paul Black, Artlyst 2015
It’s her (Kirstie’s) red silk Dupion bodice and voluminous skirt created for the Red Dress that fully demonstrates her commitment to embroidery and the immense respect for the international community of makers
Denna Jones. Embroidery Magazine 2010
I can't remember when they embroidered that piece of silk (2018?) but I feel that something has changed since. The fact that they could embroider what they wanted and that it is appreciated has given them some strength, some confidence that I didn’t feel so strongly before. Last year, I sent them a drawing and asked them to “interpretate" it the way they wanted; again it came back with a lot of emotions, another beautiful story. Thank you for giving them this opportunity
Nicole Esselan, Founder of Kisany Africa (supporting artisans in DR CONGO and RWANDA)
This is both an extraordinary work of collective art and profound and eloquent social commentary. It is also an example of how potent the Attire language is capable of becoming
Attires Mind (Fashion Blogger) 2020
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