Lekazia Turner, embroiderer from Jamaica, 2022

Maysaa Qassim Alireza

SECTION OF DRESS: Ornate middle Eastern embroidery

Decorative and rich textile embroidery inspired by Saudi Bedhouin pre-wedding embroidered dresses (Ghomra). The incredible ‘Cantele Cantele’ stitching consists of pure gold and silver threads!

Maysaa Qassim Alireza, is 57 years old Saudi lady raised up in Egypt, Cairo. Background of study in Faculty of Medicine Kasr Al-Ainy Cairo University. Worked as a Plastic Surgeon for 3 years then stopped the medical field after having third baby. The reason for that, I was committed to my children and family more than work. As a working woman; I wanted to do an easy-going skirts for working ladies, and this is how tailoring introduced to my life. Using my basement in the house, for me to be both close to my work and my children. Ever since, I am committed to tailoring, designing, and embroidery.

A close family relative introduced me to the red dress that will be in a showroom in the UK. Throughout the idea; my experience in women clothing in Saudi Arabia, encouraged me to introduce the dress to the world. The dress is inspired by the Saudi Bedouin dresses embroidered that are usually dressed as pre-wedding dresses called (Ghomra). As an example, that will be shown to the world through a British point of view, I designed the red dress as a resemblance to traditional lady wears in Saudi Arabia with its rich textiles.

Maysaa now has her own boutique: Almaysaa

To contact Maysaa for commissions, please see her Instagram page: www.instagram.com/maysaalireza


A huge thank you to all who have given their time, energy, enthusiasm, advice, experience and financial support to the Red Dress project over the years.

In addition to the institutions below, funding has been gratefully received from a number of private donations and 441 individuals around the world via 2 Crowdfunding campaigns in 2020 and 2022.

Nothing expresses more eloquently the feelings I suspect we share about the importance of embroidery in our lives, and the support we derive from the friendships made through stitch, than Kirstie Macleod’s Red Dress.
Caroline Zoob, Editor of Stitchers Journal 2022
This beautiful object highlights the common ground between individuals, bringing together different identities and uniting people, we are honoured to contribute to it.
Tiny Kox, PACE President at the Council of Europe, Strasbourg 2023
The Red Dress has become an icon of the international textile world.
Suzanne Smith, Textile Society 2022
The Red Dress in its final incarnation, a magnificent, regal robe, symbolises the empowerment of women through the creation of something beautiful, something which began with bowed heads and tired fingers but also with faith and joy, an openness and willingness to be a part of something which they could not see at that time but in which they could believe had meaning and worth connecting with other women around the world.
Lady Alison Myners, Chair of the Royal Academy Trust 2020
The Red Dress is in some respects similar to Mail Art, the populist artistic movement centred on sending small scale works through the postal service. It initially developed out of the Fluxus movement in the 1950s and 60s – but on a larger scale – the journey of the work is part of its identity, process, and in fact function. A signifier of the temporal and physical nature of the process inherent in the creation of the piece. The surface of the dress layered with embroidery slowly transforming into a specific topographical map – completely particular to the work’s journey – and reflective of the burgeoning sculptural landscape of the object.
Paul Black, Artlyst 2015
It’s her (Kirstie’s) red silk Dupion bodice and voluminous skirt created for the Red Dress that fully demonstrates her commitment to embroidery and the immense respect for the international community of makers.
Denna Jones. Embroidery Magazine 2010
...the fact that they could embroider what they wanted and that it is appreciated has given them some strength, some confidence that I didn’t feel so strongly before they created the embroideries.
Nicole Esselan, Founder of Kisany Africa, supporting artisans in DR CONGO and RWANDA who created embroidery on the Red Dress in 2018
This is both an extraordinary work of collective art and profound and eloquent social commentary. It is also an example of how potent the Attire language is capable of becoming.
Attires Mind (Fashion Blogger) 2020
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