Maysaa Qassim Alireza

SECTION OF DRESS: Ornate middle Eastern embroidery

Decorative and rich textile embroidery inspired by Saudi Bedhouin pre-wedding embroidered dresses (Ghomra). The incredible ‘Cantele Cantele’ stitching consists of pure gold and silver threads!

Maysaa Qassim Alireza, is 57 years old Saudi lady raised up in Egypt, Cairo. Background of study in Faculty of Medicine Kasr Al-Ainy Cairo University. Worked as a Plastic Surgeon for 3 years then stopped the medical field after having third baby. The reason for that, I was committed to my children and family more than work. As a working woman; I wanted to do an easy-going skirts for working ladies, and this is how tailoring introduced to my life. Using my basement in the house, for me to be both close to my work and my children. Ever since, I am committed to tailoring, designing, and embroidery.

A close family relative introduced me to the red dress that will be in a showroom in the UK. Throughout the idea; my experience in women clothing in Saudi Arabia, encouraged me to introduce the dress to the world. The dress is inspired by the Saudi Bedouin dresses embroidered that are usually dressed as pre-wedding dresses called (Ghomra). As an example, that will be shown to the world through a British point of view, I designed the red dress as a resemblance to traditional lady wears in Saudi Arabia with its rich textiles.

Maysaa now has her own boutique: Almaysaa

To contact Maysaa for commissions, please see her Instagram page:


A huge thank you to all who have given their time, energy, enthusiasm, advice, experience and financial support to the Red Dress project over the years.

In addition to the institutions below, funding has been gratefully received from a number of private donations and 441 individuals around the world via 2 Crowdfunding campaigns in 2020 and 2022.

The Red Dress is one of the most power pieces of clothing I have ever seen
Angelica Colleluci, Head of Design & Productions at Ozwald Boateng
The Red Dress in its final incarnation, a magnificent, regal robe, symbolises the empowerment of women through the creation of something beautiful, something which began with bowed heads and tired fingers but also with faith and joy, an openness and willingness to be a part of something which they could not see at that time but in which they could believe had meaning and worth connecting with other women around the world
Lady Alison Myners, Chair of the Royal Academy Trust 2020
The Red Dress is in some respects similar to Mail Art, the populist artistic movement centred on sending small scale works through the postal service. It initially developed out of the Fluxus movement in the 1950s and 60s – but on a larger scale – the journey of the work is part of its identity, process, and in fact function. A signifier of the temporal and physical nature of the process inherent in the creation of the piece. The surface of the dress layered with embroidery slowly transforming into a specific topographical map – completely particular to the work’s journey – and reflective of the burgeoning sculptural landscape of the object
Paul Black, Artlyst 2015
It’s her (Kirstie’s) red silk Dupion bodice and voluminous skirt created for the Red Dress that fully demonstrates her commitment to embroidery and the immense respect for the international community of makers
Denna Jones. Embroidery Magazine 2010
I can't remember when they embroidered that piece of silk (2018?) but I feel that something has changed since. The fact that they could embroider what they wanted and that it is appreciated has given them some strength, some confidence that I didn’t feel so strongly before. Last year, I sent them a drawing and asked them to “interpretate" it the way they wanted; again it came back with a lot of emotions, another beautiful story. Thank you for giving them this opportunity
Nicole Esselan, Founder of Kisany Africa (supporting artisans in DR CONGO and RWANDA)
This is both an extraordinary work of collective art and profound and eloquent social commentary. It is also an example of how potent the Attire language is capable of becoming
Attires Mind (Fashion Blogger) 2020
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